This resonates hard. The realization that AI can fake both polished and raw content is the real wake-up call. Your shift to focusing on authenticity and IRL activations makes sense, especially the point that people buy from people. The two-year window feels right given how fast these models are improving. "Matcha & Money" is a clever concept, that kind of tangable community building is exactly what bots can't replicate. The fear you shared about being copied is valid but your response is the right one.
This resonates hard. The realization that AI can fake both polished and raw content is the real wake-up call. Your shift to focusing on authenticity and IRL activations makes sense, especially the point that people buy from people. The two-year window feels right given how fast these models are improving. "Matcha & Money" is a clever concept, that kind of tangable community building is exactly what bots can't replicate. The fear you shared about being copied is valid but your response is the right one.
Glad to hear this hit home for you!