One day at a time.

Welcome to Monday’s Mission - where every Monday I start off the week with sharing my thoughts on money, business, and personal finance.

I know this is being posted on a Tuesday - my fault!

Luv’s Message

This year, I am north of $30,000* in revenue. Just a year ago, I was only making a few hundred dollars, but now I’m bringing in 5 figures.

And while it’s nice earning almost 50% of my 9-5 income from creating content…

*The picture below is from Stripe; the other $10,000 comes through PayPal or other third-party platforms.

So, here are 7 tips and pieces of advice for those trying to earn money from content creation:

1. Content is king. Nothing happens with your social media pages unless you have great content. Great content isn’t about fancy edits or cool video shots; it’s born from great writing—so get good at writing.

2. Social media is the new lottery. Every day, we all get a chance to go viral by making a video. And once you go viral, you can change your life. Lottery tickets cost money, but posting your videos only costs time.

3. Focus on making one person’s life better. Stop thinking you need to influence and provide value to the world. Everyone starts with one fan, so focus on that one fan.

4. You need an escape plan. At the end of the day, being a content creator is like being a high-salaried employee. Once you stop creating content, the money stops coming in. Always have an end plan in mind.

5. If you plan to work full-time and create content, don’t spend your content income; instead, invest it (after handling your taxes). Some athletes only live off their NBA checks and use their endorsement deals for investments. Maybe you should follow a similar system—food for thought.

6. Everything needs a system. Burnout is real, and I experience it all the time. What changed? Nothing. I still experience it. But having systems in place and sticking to a schedule or plan makes all the difference. Treat your content like a machine—make sure you have the proper systems in place for it to function 24/7.

7. Living a balanced lifestyle doesn’t exist. When it comes to content, you need to obsess. The sad reality is that everyone wants to be a creator, and some people are willing to go to extremes for it…are you?

Luv,

Luv

Give your money direction.